The Pure Luxe Beauty and Spa Story

Alison sawyer opened her dream beauty salon in the year of 2014.

The spa was opened to provide clients with a place to de-stress and detox in the beautiful, calming beach village of Robe.

Hundreds to thousands of people flock to Robe for the summer period and Alison wanted to produce a retreat that wasn't yet in town; where people can come to relax and be pampered.

Pure Luxe loves to provide the best overall experience with our exceptional range of treatments from massages, facials, pedicures and manicures, nails, tanning, all body waxing, tinting, makeup and more. They are designed to promote a feeling of calm from the moment you step inside..

Pure Luxe Beauty and Spa has a lovely, supporting client base that continues to grow each year. Even in our slow, cold winter months we have been seeing more and more clients arriving to relax and unwind on their holidays.

Having our own little quiet Marina hub alongside Aloha Apartments, makes it a cosy one stop won't need to venture too far at all.

The Pure Luxe Philosophy

We are passionate about improving your lifestyle and inspiring people to nurture their bodies to gain a balanced, happy life and a healthy wellbeing and overall appearance.


Qualified Beauty Therapist

Make-up Artist

Alison has been working for 11.5 years in the beauty industry.

Coming from the little town of Lucindale; she loved the feeling of a small town, so she moved to Robe.

Always having a dream to start her own business and create a space that's a relaxed atmosphere to ensure her clients unwind and enjoy the calming tranquil feel of Robe.

Opening the doors of Pure Luxe Beauty and Spa in November 2014; is everything she had of hoped for and more.


Diploma of Beauty Therapy

Tayla started working at Pure Luxe in November 2018. Tayla came to our salon with 6 years experience in the city of Melbourne. A small community is an eye opener for Tayla, but she is fitting in very well and we are excited to have her as part of our salon team. She is very experienced and confident in every treatment she performs.